Whammy is back! After a month off relocating to their new space in Echo Park the VHS store/Microcinema is starting off with a loaded slate of “best-of” Whammy screenings from the past. But first, a moment to honor the old back alley Whammy that I feel lucky to have known for the past year and a half or so.
If you’ve been, likely just “back alley” is enough to invoke the whole atmosphere. For those that never made it, I’ll try and give some sense of the place. It was right on the border of Echo Park and Silver Lake ostensibly located on Sunset Blvd, but actually behind some buildings that front Sunset.
There’s no parking so you find a spot on Sunset or in the extremely tight going neighborhood streets. Over by the dumpsters and the furthest space from the street (next to I think a tattoo parlor and maybe an art space and maybe some other shipping sort of thing) you would see the “W” emblazoned on the side of the building, the only clue that you have arrived maybe at the right place.
Through the, hopefully, unlocked metal gate you step into a little concrete outdoor patio space. To your right in a kind of storage garage and to your left you’ll find the Whammy entrance guarded by those thick clearish rubber slats you’ve probably only come across in some sort of meat locker/grocery type situation. From there you enter the train car shotgun style 100 ft space that extends narrowly to the back microcinema..
There’s about a shelf or three of space for each genre you’d expect, comedy, dramas, foreign - larger horror and action sections. The register is right there on the middle left side sometimes selling refreshments, occasionally beer, but mostly diet coke cans and sour gummies.
The cinema screen is 4:3 and set back with a little stage in front. There are three rows of “standing” seats that are always there and then some of the VHS shelves are on rollers and get moved around to accommodate some office style chairs thrown into rows. The seats weren’t exactly comfortable, especially for a movie longer than 2 hours (maybe 90 minutes), but the space was comfortable, certainly by the second time you visited.
When a movie was showing some people might choose to stand back in the VHS rows and watch or continue browsing or hang out past the rubber slats on the patio and converse. The AC unit would kick on without fail right in the middle of any screening and you would understand that cinema is a visual medium. I’ll miss it. The new space is great, see you there.